Most Important Announcement Ever!

But you must memorize the entire thing!
***
New (and used) authors – listen up. There is one thing you need each and every time you promote your work. If you're composing a guest post, book spotlight, or cover reveal they all must include one important thing.

Let me demonstrate:

You’ll get gooey, melted chocolate, over your choice of a blonde or chocolate brownie. A scoop of vanilla ice cream, and a swirl of whipped topping. Like nuts? I’m happy to sprinkle some on top. Of course I’ll top it all off with a sweet, maraschino cherry.

(insert picture of demonstrator whistling, or twiddling thumbs.)



(insert gif of reader shrugging)



(insert gif of demonstrator arching eyebrows)



Have you figured it out yet?

See how I got you all excited for that amazing brownie dessert? And then never told you how to get it?

Now you’re catching on. You need a call-to-action. Every single time you promote your work, be sure to include a way for the reader to either buy it or find out more about it. Include a link to your website, newsletter, the buy link, or Goodreads link.

Don’t get the person all excited about eating a blondie sundae and then NOT tell them how to get one from you! That’s just wrong. If your book isn’t out yet, then point them to the Goodreads page so they can add it to their to-read shelf. Better yet, encourage them to join your mailing list so you can alert them as soon as the book is released. Don’t make them root around for more information, because chances are they won’t work too hard. If you’re going to do the work of getting them interested – then hook them with a call-to-action. 

Comments

Post a Comment

Popular posts from this blog

Susan Kaye Quinn, Author of Open Minds, Presents:

Image
Finding Time to Write the Sequel by Susan Kaye Quinn, author of Open Minds (Book One of the Mindjack Trilogy) Even before I decided to self-publish my new paranormal/SF novel Open Minds (Book One of the Mindjack Trilogy) , I knew it would be a trilogy. But once I had made the decision to publish, the need to get busy on the sequel(s) kicked into high gear. Except that I was also publishing a book. Most writers find it difficult to balance writing with all the other demands in life. Even people who are lucky enough to write full time (which I am, since I write while my kids are at school), there’s still a tug between writing time and all the other things that need to be done. Once you’re published, this all changes, and not for the better. Now, not only do you need to write and get the kids to school and get the laundry done, but you also need to market your book, which can mean everything from actually getting it published (edits, covers, websites, blogs)...
Read more

Robot Writing - What It Is & How to Avoid It

Image
Many beginner writers fall into the habit of what I like to refer to as “robot writing.” It’s when you basically write your scenes like a grocery list. Ex: Marcy stood and walked across the room. Then she picked up the candle stick to inspect it. She blinked when she noticed the spot of dried blood. Marcy dropped the candlestick and ran from the room. I call it robot writing because when I'm reading it I tend to fall into a robotic pattern and start to sound like the robot from the old Lost In Space series. "Danger. Danger. Will Robinson." You may as well put numbers in front of each sentence: First Marcy stood and walked across the room. Second she picked up the candlestick to inspect it. Third she blinked when she noticed the spot of dried blood. Fourth she dropped the candlestick and ran from the room. Don’t get me wrong, robot writing is absolutely acceptable in your first draft, no matter your writing experience. Your first p...
Read more

Don't Be Closed Minded. Read a Banned Book. #Giveaway

Image
On this list , compiled by the ALA, of the top 100 challenged books of the decades 1990-1999 and 2000-2009, I've read: The Absolutely True Diary of a Part-Time Indian Adventure of Huckleberry Finn The Adventures of Tom Sawyer Blubber Crank The Curious Incident of the Dog in the Night-Time The Dead Zone The Earth, My Butt, and Other Big Round Things Fat Kid Rules the World The Giver Harry Potter (series) The Hunger Games (series) The Kite Runner The Lovely Bones Olive's Ocean Speak Staying Fat for Sarah Byrnes That Was Then, This Is Now Thirteen Reasons Why Twilight (series) A Wrinkle In Time I would recommend any of them, but especially the titles I've linked. The thing with me and banned books is that I don't get it. The banning thing. Why would you ever feel the right to keep a book out of the hands of other readers? Why would you feel you have the authority to say what some can and cannot read? Do you have the right to voice your o...
Read more